Octane
Ballarat
Octane Ballarat revamp
The Challenge
The Ballarat Liberty Station was under pressure.
Competition was increasing, supplier prices were rising and customers were demanding a better in-store experience than ever before.
After purchasing the property for $600k, Octane needed to upgrade the premises to compete with the modern market. Working with a large block of land, there were a few development opportunities that might generate ROI for the brand.
But where to start? And how to know what opportunities are more valuable than others?
Octane wanted to know it was making the right investments for the property. To get that peace of mind, Octane engaged with our team at Conform Developments.
The Solution
We love renovating older service stations. We take the character and history of the place and recharge it for the modern world.
That’s exactly what we were able to do with the Octane development in Ballarat.
The first thing we implemented was an overhaul of the store itself. We renovated the inside with a new fitout, commercial kitchen, seating area and retail sales area.
We also upgraded the core service of the station – fuel. A serious upgrade to the fuel system included a new 60KL tank and an efficient new fuel system on all products at all pumps.
Cars driving past need to make quick decisions on whether to turn in or bypass any service station. So, Conform Developments introduced new branding that showcased Octane’s independence as well as the fresh, attractive new services being offered. The car canopy was upgraded and a new concrete forecourt introduced as well.
We know the modern customer wants not just an affordable, quality service but a comprehensive one too. So, we installed a brand new car wash on the property with two bays and a vacuum.
All of this came back to the key goal of providing a competitive, quality service for customers. In achieving that, we knew we’d generate a serious ROI for Octane.
The Impact
The impact of our developments was clear from day one.
With eye-catching branding, comprehensive services and a modern premises, Conform Developments’ upgrades took the market value of the property to $3.8M. The new branding substantially increased traffic turning into the service station, and the new fitout and kitchen raised the average revenue generated by each customer walking through the doors.
In all ways, the ROI for Octane was substantial. We’re proud that we were able to once again generate a serious return for our clients.
Testimonial
I engaged Ryan & Scott to renovate my Ballarat Liberty Service Station. I was originally only considering small upgrades but once they presented the potential of my property and the equity that I could create within my portfolio it was as easy decision for the capital investment.
Conform Developments completed design, fitout and fuel system upgrades for complete renovation internal and external of the service station. Converting the small convenience shop of 52M^2 to 110m^2 Service Station with commercial kitchen, retail sales area and seating area.
Scott & Ryan creating the Octane Brand which included Canopy Branding, Shop Branding (internal and external). The fuel system was upgraded with a new 65KL x 3 compartment tank and new lines for all products within forecourt. We also upgraded the Car wash area to include 2 new carwash and vacuum areas.
Scott & Ryan helped me with everything to get operational with food license, commercial cooking equipment, fuel tanks, car wash equipment and the branding to an exceptional standard that has completely changed the property portfolio and property value with a new shop, new external shop, canopy, forecourt, car wash and the Octane Branding. I have recommended them to multiple developers and friends of mine.
The pandemic was hard on my business and they assisted me through the project to get the project complete and bring equity to my portfolio that has allowed me to expand at a faster pace.
They are the complete package with Engineering, Fuel Design, Shop Fitout, Fuel Install, Branding with good quality finish.
Director – Ravi | Ravi Group
Is your business looking for a quality commercial development partner?
Conform Developments knows not just the importance of generating an ROI on your upgrades, but also the value in providing peace of mind for our clients throughout the build.
Fill out our form below to find out more about your property’s potential.
More work we've done
Octane Ballarat
